The crisis that Facebook is going through does not seem to have discouraged its fanatical followers. In fact, the figures show the opposite, both in terms of the number of its users and its financial situation.
In fact, neither users nor advertisers and advertisers have abandoned the larger social networking medium.
Facebook’s monthly users – those who use it at least once a month – reached 2.32 billion in the fourth quarter of 2018, showing an increase of 9% compared to the last quarter of 2017, while daily users reached 1.52 billion.
Despite the scandals and the constant criticism against him, the financial results of Facebook exceeded the expectations of analysts and investors.
Its revenue (almost all from advertising) in the fourth quarter of 2018 increased by 30%, reaching 16.9 billion euros, while its profits amounted to 6.88 billion euros or $ 2.38 per share (compared to 1, $ 44 per share a year ago).
As a result, according to Reuters, the BBC and the Financial Times, citing the APE-BPE, Facebook shares – which had lost nearly a third of their value since last July – moved up sharply after announcement, gaining almost 12%.
The increase in users was significant in some countries (especially in India, Indonesia, and the Philippines), but much smaller in others (USA), while in Europe, where monthly users had seen a decrease in two consecutive quarters of 2018, they recovered reaching a record number of 381 million in the last quarter of 2018.
Instagram, which belongs to Facebook, is developing into a new important source of advertising revenue, while the number of Facebook employees reached 35,587 at the end of 2018, an increase of 42% compared to the end of 2017.
Source: News Beast
